#BLoving(TM) – “My FRIEND is a COP (TM)”

As my business experience has been Global, I am keenly observant of the ways various cultures interact and COMMUNICATE with each other.  Most impressive to me is how Asian businesspeople (both men and women) conduct the same RITUAL upon initially meeting each other!!! First, they always bring a SMALL gift of some sort to present. Next, they always have Professional Business Cards And…. Here is the RITUAL THEY STEADFASTLY FOLLOW: It Involves: Politeness, Protocol and MUTUAL RESPECT
  1. Right from the start, is the requirement that you hold your business card in two hands,
  2. Next, you look the person who will receive it, SINCERELY in the eye,
  3. Then you bow slightly – as you reach forward WITH BOTH HANDS,
  4. WITH REVERENCE, you “Present” your business card.
Think of giving your closest loved one the most precious gift; and you’ll have your UNDERSTANDING of the protocol down pat!
As Mesa prepares to turn a new leaf in its law enforcement leadership, City Manager Scott Butler has chosen Executive Assistant Chief Dan Butler as the new top cop for the Mesa Police Department, slated to take the reins on July 1.
This appointment follows Chief Ken Cost’s decision to retire after serving more than three decades on the force. According to a press release from the City of Mesa, Dan Butler’s track record of 25 years on the force and his broad operational expertise have groomed him to build upon the significant legacy left by his predecessor.
&&&&&&&&&&&&&&&&&&&& Yes, I do see an opportunity to provide these Professional Business Cards….. but actually Call2ACTIONSymbols™, which will uniquely accomplish the underlying objectives, greater than any other COMMUNICATION Vehicle on EARTH!
GROUNDBREAKING IDEAS
  • Replace the current small name badge/bar that hides the officer’s first name…. IMMEDIATELY putting up a BARRIER to “Relationship Building”!  It currently acts as a NEGATIVE BEACON/SIGN – signalling a potential OBSTACLE lies ahead; as that is certainly NOT THE INITIAL / “NORMAL” WAY American folks who WANT TO LIKE EACH OTHER — begin to communicate.
  • That “Normal” Interaction nearly always begins by uncovering and using each other’s first name!!!
 
  • Now, how about a Creative / Extremely EFFECTIVE Replacement???
 
  • Substitute a larger name badge (between 2” x 3.5” minimum, but ideally 4” x 4”)…. That contains an easy-to-read copy – including the officer’s FULL name / Title… but MOST SIGNIFICANTLY….. containing a “scannable” by any smart mobile device…. QR Code on STEROIDS!!!!
  • UNIQUE CAPABILITY…… Upon scanning, the Tax Payer is IMMEDIATELY [in less than 1 second] brought to THAT OFFICER’S UNIQUE / PERSONAL WEB “LANDING PAGE”…. Branded: MOVS™ – “Mobile OPTIMIZED Video Site ™
  • Containing…… a “Featured – Short Video””…Of THAT OFFICER, personally speaking to a Camera,, explaining the reasons they decided to SERVE….. by placing their life on the line – EVERY SINGLE DAY —- to care for the wonderful tax-paying folks of Mesa!
  • A three to four bullet point, heart-felt plea and a stated desire to build a relationship of mutual trust and yes, FRIENDSHIP….., should close every video!!!
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 BODY:  The officer will ask the citizen to enter INTO THE CITIZEN’S MOBILE DEVICE –> Their own First name (Last name is OPTIONAL), BIRTHDATE (Month/Day), and T-Shirt Size.  The reason…….  The officer carries #BLoving (TM) T-shirts in his/her trunk…..(with Logo and the Phrase, “My FRIEND is a COP (TM)” Front and back) –> to give to EVERYONE THEY STOP!!!!
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  • AND….. This enables each officer to send Birthday cards….. enforcing their “Lifetime FRIENDS(TM)”….Commitment – which is the FOUNDATIONAL BASIS/GOAL…. Of this “#BLoving(TM)” Program!!!!!
 
 
  • CAN YOU SPELL — “WOW / I M P A C T !!!”???
 

&&&&& Oh yeah, for your Marketing / Accounting / Budgeting folks who want to always see the ROI – “Return on Investment” -> RESULTS of every new endeavor you initiate…..

 
  • How about a “World-Class” ROITrac Report™ that will document nearly everything but shoe size (including TIME & LOCATION of the scan……. For every single interaction and “Relationship-Building MOMENT!!!
Rest In PEACE!!!  Officer Gabriel Facio
 
My DIGITAL CALENDAR, FOR SCHEDULING : HTTPS://CALENDLY.COM/ROITRAC
Compliments of: https://ROITRAC.COM/2PMX4
#EngageDirectMeasure
#Call2ACTIONSymbol (TM)
#BeTheOne
 
 
Our 35-year-old language agency has a service called Over the Phone Interpreting (OPI) that can quickly benefit police officers’ interactions with non-English or limited-English speakers. This can be especially helpful since the police in many developing countries harm, exploit and unjustly imprison people — making public avoidance a necessity — rather than projecting an image of serving city residents. 
 
Through a MOVS(TM) app, the individual officer can be connected within seconds or a minute to our OPI service. This instant communication method empowers the officer to request a telephone interpreter 365/24/7 in the resident’s language and/or dialect. Then the officer can speak through the interpreter in a three-way consecutive conversation (Officer > interpreter > resident. Resident > interpreter > officer).
 
The MOVS(TM) app will capture the officer’s badge or ID number and our system will track the selected language, date, time, and duration of the call. At the end of the month, we will send the police department a detailed call record for billing purposes. 
 
OPI is charged by the minute with all 100+ languages having the same rate + a flat Admin fee, depending on the monthly call volume. No usage = No billing, and no subscription charge.
 
 Use this empowering solution only when and if needed to showcase the Police Department’s desire to serve ALL residents, regardless of their spoken language and to improve the Department’s public perception.
 
We look forward to serving you.
 
Philip
 
Philip Auerbach, President Auerbach International Inc.120 Languages. Connecting cultures and unlocking business opportunities worldwide. PhilipAuerbachMedia.com E. Coast office tel 267 865 6890 x 107 Philip@Auerbach-Intl.com